Driven to create more meaningful and engaging content, St. Louis Park put its website contributors through content strategy and accessibility training to learn how to write from the citizens’ point of view.
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Empowering government to build better resident and employee experiences and get more value out of their civic engagement technology.
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St. Louis Park Website Redesign
On a mission to provide digital services and accessible, relevant content to its diverse community of nearly 50,000 residents.
St. Louis Park optimized experiences by device – making it quick and easy for website visitors to find information and complete tasks from any device.
See WebsiteResults section
When it came time to migrate content to the new website, St. Louis Park used what they learned in training to weed out unnecessary and redundant content, and rewrite pages in plain language.
80%
Reduction in Page Count
35
Website Contributors Involved
“Using plain language makes local government sound more approachable. Hopefully the benefits of what we learned in Granicus’ content strategy training will continue to extend beyond the website and spill over into all the writing we do for the city. Whether it’s council reports or notices to residents, we need to write like human beings.”
Jacqueline Larson, Communications and Marketing Manager, St. Louis Park