Using Plain Language in communications gives audiences good information and has shown substantial results in saving customers time, resources, and, most of all, headaches that result from confusion.
But bringing Plain Language to current and new content creation requires more than merely “dumbing it down.” By considering the audience’s point of view and taking a thoughtful approach to the words used, communicators will see an increase in the value of their content, helping readers better understand messages the first time and with less confusion.
This downloadable playbook gives communicators a step-by-step process for applying Plain Language principles to public sector content. By understanding and implementing the tips in this guide, organizations can reduce confusion and significantly improve the customer experience.
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