iPhone 12 and iPhone 12 Mini in New Purple Are the Latest Editions By Apple
Apple has unveiled a beautifully designed purple finish for the iPhone 12 and iPhone 12 mini. This new color complements the iPhone 12's flat aluminum edges, which are perfectly color-matched to the precision-milled back glass. Both models include an advanced dual-camera system with powerful computational photography features and the highest-quality video in a smartphone, as well as expansive edge-to-edge Super Retina XDR displays with OLED for a brighter, more alluring viewing experience and the Ceramic Shield front cover, which provides the biggest jump in durability ever on an iPhone.
The A14 Bionic chip, designed by Apple, is the fastest in a smartphone, powering every experience on iPhone 12 while efficiently managing battery life. The iPhone 12 models also offer the best 5G experience yet, as well as high-powered wireless charging with MagSafe and a new ecosystem of accessories that easily attach to the iPhone.
Pre-orders for the iPhone 12 and iPhone 12 mini in purple will begin on Friday, April 23, with shipping beginning on Friday, April 30. Customers can also add a new MagSafe Leather Case or Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, or a Leather Wallet in Arizona to their iPhone, all of which are available to order starting today.
Apple’s senior vice president of Worldwide Marketing Greg Joswiak said, “The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 percent customer satisfaction rate. The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it,”
“This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever in a smartphone — great battery life, and the best 5G experience on any smartphone.” He added.
Caption: iPhone 12 and iPhone 12 Mini will be available in six different finishes including black, blue, green, red, and all-new purple
Mesmerizing Display and Sturdy Design
The 6.1-inch iPhone 12 and 5.4-inch iPhone 12 mini have an elevated design that is both beautiful and durable.
And the iPhone 12 mini is the world's smallest 5G smartphone, cramming all of the technology of the iPhone 12 into a delightfully compact size while still delivering an impressively large and immersive edge-to-edge display. Both models have a sleek flat-edge design with an aerospace-grade aluminum enclosure that, when combined with the Ceramic Shield front cover, goes beyond glass by adding a new high-temperature crystallization step that grows nano-ceramic crystals within the glass matrix, increases drop performance by 4x.
The iPhone 12 and iPhone 12 mini have all-screen Super Retina XDR displays that extend to the edges, as well as systemwide color management for industry-leading color accuracy. This new OLED offers pixel precision brightness, a 2 million-to-1 contrast ratio for true blacks, and an engaging HDR viewing experience for high-definition video and more detailed photos, as well as nearly twice the peak brightness of the iPhone 11.
The iPhone 12 and iPhone 12 mini have an industry-leading IP68 rating for water resistance up to 6 meters for up to 30 minutes and are resistant to common spills such as coffee and soda.
Powerful Photography by the Dual-Camera System
The iPhone 12 and iPhone 12 mini offer powerful computational photography features enabled by A14 Bionic and a dual-camera system, delivering an exceptional camera experience that makes it easier than ever to capture the perfect photograph or video. This advanced camera system includes the Ultra-Wide camera and a new Wide camera with a /1.6 aperture, the fastest ever on an iPhone, allowing for 27 percent more light for even more excellent low-light photos and videos.
On iPhone 12 models, computational photography is taken to the next level with Night mode and faster-performing Deep Fusion now available on all cameras — TrueDepth, Wide, and Ultra Wide — for improved photos in any environment. Customers will notice brighter images with better contrast when shooting in low-light settings with Night mode, as well as more texture and less noise in Deep Fusion photos. Smart HDR 3 employs machine learning (ML) to intelligently adjust a photograph's white balance, texture, contrast, and saturation for remarkably natural-looking results.
The iPhone 12 features the first camera to shoot HDR video with Dolby Vision and is the world's first and only device to enable an end-to-end Dolby Vision experience, allowing customers to easily capture, edit, and share cinema-quality videos natively on iPhone. Dolby Vision grading is applied in real-time while recording and is maintained during editing in the Photos app, iMovie, or Final Cut Pro. And, thanks to the industry-leading Super Retina XDR display, playback on the iPhone 12 is more realistic than ever.
Both models now have enhanced cinematic video stabilization, even more true-to-life selfie videos with Dolby Vision, and Night mode Time-Lapse, which offers longer exposure times for clearer videos, better light trails, and smoother exposure in low-light situations when used with a tripod.
A14 Bionic: Leading Performance and Innovation Superiority
The A14 Bionic chip is the first in the smartphone industry to be developed on a 5-nanometer process. A14 Bionic has the fastest CPU and GPU in a smartphone, allowing console-quality gaming experiences, strong computational photography, and more, all while providing excellent battery life. A14 Bionic pushes the boundaries of machine learning with a 16-core Neural Engine capable of performing 11 trillion operations per second, allowing better performance on even the most rigorous ML models.
A Revolutionary 5G Experience
The iPhone 12 and iPhone 12 mini provide a globally advanced 5G experience, designed with seamless integration of world-class hardware and world-class apps. 5G on iPhone boasts quicker download and upload rates, higher-quality video streaming, more responsive gaming, real-time interactivity in smartphones, high-definition FaceTime, and more. Customers would also benefit from a safe, fast link, which will reduce the need to connect to public Wi-Fi hotspots.
With the most 5G bands of any smartphone, iPhone 12 models have the most comprehensive 5G coverage worldwide. In the United States, the models support millimeter wave, a higher-frequency variant of 5G that allows the iPhone 12 to achieve speeds of up to 4Gbps even in densely populated areas. Smart Data mode, which extends battery life by intelligently evaluating 5G needs and managing data consumption, speed, and power in real-time, is now available on iPhone 12 models.
The iOS 14.5 Feature
The purple iPhone 12 and iPhone 12 mini come with iOS 14.5, which includes the ability to unlock iPhone with Apple Watch while wearing a face mask, an improved Apple Podcasts app with revamped display and episode pages, a Search tab, and new emoji. Furthermore, Siri will no longer have a default voice and will have more varied English voice choices. This latest software update follows the release of iOS 14, which included a big update to the Home Screen with beautifully updated widgets and the App Library, new ways to use apps with App Clips, and powerful Messages updates.
Unconventional New MagSafe Accessories
MagSafe enhances wireless charging for a better, more reliable experience and launches an ecosystem of simple-to-attach accessories that fit iPhone 12 models beautifully. MagSafe gives iPhone a one-of-a-kind experience by encircling the wireless charging coil with an array of magnets designed for alignment and performance, which perfectly connects to the iPhone every time. MagSafe chargers provide up to 15W of power while still charging existing Qi-enabled devices.
Charging options for iPhone and Apple Watch include the MagSafe Charger and MagSafe Duo Charger, as well as silicone, leather, and transparent cases that conveniently clip onto the back of the iPhone, the Leather Sleeve, and the Leather Wallet. Third-party vendors will also provide creative MagSafe accessories to customers.
Price and Availability
The iPhone 12 and iPhone 12 mini are currently available in blue, green, black, white, and (PRODUCT)RED,9 and will be available in the latest purple in 64GB, 128GB, and 256GB versions for $33.29 (US) a month for 24 months or $799 (US) before trade-in and $29.12 (US) a month for 24 months or $699 (US) before trade-in, respectively. Customers can purchase the iPhone 12 and iPhone 12 mini at apple.com, the Apple Store app, and Apple Store locations. Apple Approved Resellers and select carriers now offer the iPhone 12 and iPhone 12 mini (prices may vary).
Customers in China, Japan, the United Kingdom, the United States, and more than 30 other countries and regions can pre-order the iPhone 12 and iPhone 12 mini in purple starting at 5 a.m. PDT on Friday, April 23, with availability beginning on Friday, April 30.