COVID-19 changed everything we thought we knew about crisis response. Now that we’re moving closer to the distribution of a vaccine, states and local governments are faced with figuring out how to prepare, communicate to citizens quickly and effectively, and manage distribution.
Watch on-demand now to hear our experts discuss why a coordinated, omni-channel communications plan is critical to preparing your community in advance, building engagement and trust, and reducing misinformation.
Also discussed:
- How times of crisis offer an opportunity for government to build bridges between subject matter experts, department leadership, media, and the citizens they serve
- Key takeaways to help government communicators build a digital-first strategy for crisis response
- New fundamental ways of thinking about crisis response communications and frameworks, tactics, and examples that can help you ensure you’re prepared