TCL presents Harry Kane of Tottenham as a brand ambassador
TCL is the rights holder for alcatel and Blackberry smartphones, but has been seeking to promote its own handset brand over the last few months.
To order to reinforce its desire to "provide buyers with the highest quality product and technology advancements," the organization has reached a deal for football star Harry Kane to become a brand ambassador for the next 12 months.
Harry Kane, captain of England's national football team and striker of Tottenham Hotspur, was a game-changer on the ground and leader of his club, reads a press release issued by TCL.
While embodying the company's "Show Greatness" ideology, both parties are working to empower people by becoming leaders of their respective fields.
TCL offers all sorts of electronics-from TVs and soundbars to washing machines and refrigerators-and is seeking to establish itself as a reputable company in the United States and the United Kingdom.
In the smartphone sector, TCL 10 Plus and TCL 10 SE were officially released earlier this month with midrange design and special horizontal camera configuration for multiple cameras and LED flashes.