Huawei crosses Apple to be the world's second biggest manufacturer of smartphones in 2019
Despite facing US restrictions, Huawei's market share of 16 percent exceeded Apple to become the world's second-largest mobile company behind Samsung in the 2019 calendar year, according to a new report.
Samsung led the calendar year 2019 with 20 percent revenue while Apple topped third with 13 percent market share, Counterpoint's Market Monitor service stated this.
This was the result of Huawei's aggressive push to the Chinese market, where approximately 40 percent of market share was gained, the study said. China accounted for more than 60 percent of total exports from Huawei.
Ultimately, the global smartphone market declined by 1 percent with 1,48 billion smartphones delivered in 2019 — the first time that the smartphone market has declined for two years in a row. The fall, however, was slower than in 2018.
In 2019, the top five labels grabbed 66 per cent of the market, compared with 65 percent in 2018 and 62 percent in 2017, the survey stated.
In 2019, both technologies ushered in 5 G, folding screens, but also an unstable economic and political environment.
Last year offered many technologies like 5G, rotating screens, as well as an unpredictable economic and political environment.
Conflicts have risen between a number of countries that have had an impact on the smartphone market. For example US pressure on Huawei and conflicts between Japan and Korea have led to uncertainty in the memory industry, "said Varun Mishra, research analyst at Counterpoint Research.
Supply chains have been interrupted, causing various companies to reconsider their plans and rising their focus on single markets.
"It is likely that 2020 will see efforts to further diversify investment across geographies to mitigate risks. China's current coronavirus outbreak is the latest threat to supply chains," he added.
Apple took the top spot in the global smartphone market in Q4 with 18 percent market share, led by Samsung with 17 percent and Huawei with 14 percent.
Apple's success story was driven by the iPhone 11 series smashing expectations. iPhone sales for the first time since September 2018 have been up year-on-year since.
During Q4 2019, Apple iPhone shipments rose by 11 per cent, even without a 5G version. The iPhone 11 series has received an excellent response from users across all continents. The dual-camera, and lower iPhone 11 price at the same level last year than the iPhone XR, has helped boost demand.
In 4Q 2019, Apple's Product revenue grew by 17 percent (YoY) to a record high in many areas including music, cloud and Apple Care.
Realme continued its growth streak and remained the fastest growing brand worldwide in both the quarter (163 percent) and the year (453 percent).