Apple Retail Stores in the US to Stay Closed Until Early May
As the Novel Coronavirus takes thousands of lives every day and recently made its home in the US, the country has been forced to take strict measures to tackle the pandemic disease by locking down everything except the basic places. Taking similar actions, the world’s leading technology company Apple decides to close all of its retail stores in the US until early May.
Apple has recently confirmed this by sending a memo to its staff. In the memo, the retail chief of Apple, Deirdre O'Brien said that the company will daily check the local situation for every Apple facility. In his words, Apple will be “continuing to monitor local conditions for every Apple facility on a daily basis,” he also said the company will take “reopening decisions on the basis of thorough, thoughtful reviews and the latest guidance from local governments and public health experts.” The memo was obtained by Bloomberg.
The chief added that the company expects that, “flexible work arrangements will remain in place for all offices, and all retail stores will remain closed, until early May.”
The tech giant is considering all options on how to keep the rhythm of work intact and also making sure that parents can manage their schedule well. O’Brien said on the matter that Apple is “working on options to make sure parents have the support and the flexibility to adjust their schedules as needed,” and added that the company is well aware of the fact that “many parents are balancing homeschooling with working”. Since all the schools and colleges are in a shut-down due to the massive issue, parents have to take care of their children’s study by themselves and have to home-school them. And this sudden extra-pressure is causing them stress. The company seems to be gentle about it as it is reassuring and encouraging their staff to be open with the challenges that they might be facing.
Apple has already shut off all of its retail stores outside of Greater China on 14th March to prevent the further spread of the Coronavirus. At that time, it had planned to re-open them on March 27, but as the situation worsened, it later said in its updated guidance that all stores will remain closed until further notice. It is to be noted that Apple has recently launched an App and a website about COVID-19 and how to manage it. All the latest updates about the disease, its symptoms, how to get a hold with the nearest medical help, and all sorts of guidance can be found in both the app and the website.
Apple is taking all the right measures on the coronavirus issue; in March, it announced that the WWDC 2020 would be held as a digital-only event, and online Live Streams will be in place of in-person presentation. Note that last month, Huawei launched its new flagship phones on a Livestream video instead of in a regular press conference.
It is being estimated that the launch of Apple’s iPhone 12 may be postponed due to the health hazard that is taking toll on human lives. iPhone 12 is going to be the first 5G network phone of the company. Apple could be already two months behind the schedule for launching the phone since the company said that it can’t send its executives in China to approve the phone’s final design. That means it is going to take some more time to make a final decision regarding the phone.
The company is apprehensive about the future of their upcoming phone by saying that it is concerned that the pandemic will cause to lower the consumer’s demand to buy new phones and that would make a bad impact on their first 5G phone.